After

Transformation of a “Product Tab” (11- x 16-inch)

into the visual expression of the content of an industry.

Exceptional product focus and display. Energetic, inviting proactive well- defined, cohesive consistent, colorful, etc. 11/99–8/03.

Result?
The publisher's most profitable magazine.

Before

Underachieving original

Shallow stance. Undefined profile. Personality? Absent. Perfunctory product exposure. Inconsistent uncoordinated, aimless and colorless art direction and graphic art. Overblown section headings etc.

Note – New Jersey writer/ editor William Leventon spearheaded the makeover.
wleventon.com

Testimonial

“When I was the editor of Medical Product Manufacturing News, a Canon Communications publication, James hand-crafted a redesign that transformed MPMN from a moribund product tabloid into an eye-catching magazine that was praised by readers, advertisers, and Canon staff.
     “In addition to his talent and creativity, I appreciated James's attitude toward his work. Each project is an artistic endeavor that he values for its own sake. He pours himself into each of these endeavors and takes great pride in the results. And the results I’ve seen are indeed something to take pride in.”—WL